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CPG & Retail Commercial Execution

Empower your brand's journey to commercial excellence with Whaly's AI platform, designed for the dynamic CPG and retail industries.

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Industry Challenges

You’re in a tough, competitive industry. The dynamic CPG and retail industries must constantly evolve to ever-changing market and category trends, as well as consumer preferences:

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    Rising production costs (energy, transport, etc.)
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    Inflation & pressure on consumer budgets
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    Competition from private label brands
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    Coverage of vast territories with reduced teams

It’s crucial to stay on top of these shifts, while ensuring that your commercial and sales teams consistently prioritize the right actions that will make a positive impact on commercial growth.

The Heavy Cost

$2.5k

Spent weekly on store visit that don't lead to business impact

20%

FTE spent per rep on manual work to prepare visits

$10k

Weekly missed revenue due to inadequate on-shelf availability or placement

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Why Whaly?

Tailored scope

Use cases shaped around your field reality.

Aligned rollout

Stakeholders aligned before scaling.

Field adoption

Field teams onboarded from day one.

Measured impact

Clear KPIs prove value before scaling.

A deployment partner, not just software

Automated Data Collection

All Your Data, Aggregated

Instantly combine Nielsen and IRI’s market and shopper 3rd party data with your internal product and sales performance data. We set this up for you, so you can start monitoring for trends, receiving alerts, and optimizing your brand’s commercial strategy immediately.

Say goodbye to manual number crunching in excel.

Objectives Tracking

Smart Prioritization

Set target objectives and measure your performance, so you can stay on top of how you’re tracking against your goals. Prioritize the stores that have the most potential for improvement and impact, and plan your field visits accordingly.

Focus on the right stores at the right time, and maximize your commercial performance.

Recommendation Engine

Optimized Negotiations

Be better prepared for every meeting with your grocers, supermarkets, and retailers. Once you have your store visit plan, our Recommendation Engine equips you with a next-best action plan for each store, so you know exactly what to push for during in-store negotiations.

Ensure positive meeting outcomes, without the manual preparation time.

Alerts & Digest

From Reactive To Proactive

Whaly proactively pushes next-best actions to you via clear and concise alerts. Before heading out for a field visit, you’ll know exactly what to do once you get there. These alerts are customizable and delivered in your preferred channel (Slack, Microsoft Teams, Email, and more).

Don’t waste time making sense of dashboards. Leverage alerts to take proactive control of your commercial execution.

Our Methodology

1. Free data consultation

Get in touch today to set up a call with one of our commercial data experts. Receive a free data consultation — no strings attached.

2. Implementation (6 weeks)

Let’s start small with a use case for a pilot. Once we understand your objectives, we’ll ask for your data and set everything up for you. We’ll guide you through the implementation process, while doing all the heavy lifting for you.

3. Pilot (1 month)

Kick off a 1-month pilot so you can get a feel for how our platform works, and the value we bring to your commercial operations.

4. Roll-Out

Once we get your green light, we’ll roll out Whaly for long-term success, potentially covering more territories and use cases, depending on your needs. Leverage Whaly daily to boost your commercial execution, and see a tangible impact on your revenue.

Success Stories
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Worth Sharing

Hear it from teams who made the move and never looked back.

Request A Demo

Lina El Quasri

Sales Operation & Data Manager, Grands Moulins de Paris

Whaly has completely transformed how we handle our data. Now, we have a centralized source of truth that allows our teams to focus on strategy rather than data cleaning. The platform is intuitive and scales perfectly with our growing needs.

Florent GIRARD

Sales Force Automation Manager, Danone

Whaly strength lies in delivering affordable innovative solutions fast. This strong collaboration allows us to stay ahead by anticipating trends to drive Danone's growth.

Guillaume COINON

Head Of Sales, Danone

We met at the perfect time: we needed to turn data into concrete action plans. In less than a year, Whaly deployed a custom solution for our entire sales force.

Baptiste LETOUSEY

Sales Force Tools Manager, Danone

They are deeply committed to our company’s issues. It’s a pleasure working with them daily to co-build our retail excellence and drive field performance together.

Lina El Quasri

Sales Operation & Data Manager, Grands Moulins de Paris

Whaly has completely transformed how we handle our data. Now, we have a centralized source of truth that allows our teams to focus on strategy rather than data cleaning. The platform is intuitive and scales perfectly with our growing needs.

Florent GIRARD

Sales Force Automation Manager, Danone

Whaly strength lies in delivering affordable innovative solutions fast. This strong collaboration allows us to stay ahead by anticipating trends to drive Danone's growth.

Guillaume COINON

Head Of Sales, Danone

We met at the perfect time: we needed to turn data into concrete action plans. In less than a year, Whaly deployed a custom solution for our entire sales force.

Baptiste LETOUSEY

Sales Force Tools Manager, Danone

They are deeply committed to our company’s issues. It’s a pleasure working with them daily to co-build our retail excellence and drive field performance together.

Steeve MARCELLINE

Head Of Sales & Export Director, Tropicana

We wanted to stop using old-fashioned, heavy solutions and move toward something much more agile and innovative. Whaly represents the “Sales Force 2.0”.

Charles ROBIN

National Sales Director, Lactalis Lait

The Whaly team is incredibly reactive. In a group of our size, launching a code-breaking project in less than six months is a feat. It’s a reciprocal brainstorming that makes both our companies grow.

Céline MARTIN

Sales Animation Manager, Tropicana

What won us over is Whaly's adaptability. At Tropicana, priorities change overnight, and the tool offers the flexibility to adjust our objectives constantly.

Steeve MARCELLINE

Head Of Sales & Export Director, Tropicana

We wanted to stop using old-fashioned, heavy solutions and move toward something much more agile and innovative. Whaly represents the “Sales Force 2.0”.

Charles ROBIN

National Sales Director, Lactalis Lait

The Whaly team is incredibly reactive. In a group of our size, launching a code-breaking project in less than six months is a feat. It’s a reciprocal brainstorming that makes both our companies grow.

Céline MARTIN

Sales Animation Manager, Tropicana

What won us over is Whaly's adaptability. At Tropicana, priorities change overnight, and the tool offers the flexibility to adjust our objectives constantly.

Intuitive AI Layer Designed For Field Reps

Ensuring engagement & delivering impact from day one.