About us

Our Story

Whaly was born in 2020 in Paris, France.
The idea came from a real pain point that our three co-founders Emilien, Pierre, and Florian identified when they were working together at their previous company, a customer data platform for major media and retail companies across France.
As Product Managers and Head of Customer Success at this company, they saw first-hand how difficult it was to execute their data projects. It was usually because tools were either too fragmented, or made for engineers. They ended up having to call their developers out of their sprint cycles to help with anything data-related, which negatively impacted the number of features they could release to their customers.
This made data adoption across “data-driven” companies a real challenge. Data leaders spend 80% of their time maintaining a stack, while underserved business teams who need answers end up manually finding workarounds like spreadsheets. Something was broken in this process. It shouldn’t be that hard to streamline the path from data to valuable insights for the sake of informing important business decisions.
The solution was some form of user-friendly, integrated data platform that includes data collection, modeling, and visualization in one. Above all else, it would be a platform that everyone is empowered to use and benefit from.
In 2020, the co-founders decided to start building the product and pursued this venture full-time. Shortly after, they joined Station F and took part in Y Combinator’s S21 batch. During their time at Y Combinator, they iterated on their idea, shipped their first product, and acquired their first customers. Now we’re onto 40+ customers globally, and counting.
These days, we position ourselves as a self-service business intelligence platform, enabling data teams and business teams to work better together.
We’re excited to keep growing, and to help companies unlock value from analytics that benefit everyone. 🚀
Benoit Prigent
Benoit Prigent
Co Founder / CPO @ Lokki
Whaly helped us create metrics on top of 6 data sources in a matter of days instead of months without technical knowledge required !!
Edouard Mascré
Edouard Mascré
Co Founder @ Pennylane
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Benjamin Cambier
Benjamin Cambier
Co Founder @ Mansa
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Quentin Lebret
Quentin Lebret
VP Operations @ Klox
Whaly gave us the tools to understand how our users consume our product and helped us create a better experience for our users.
Julio Cesar Rodriguez
Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
Whaly helped us create actionable experience for our SDR based on data our data team has prepped for us in dbt.
Hugo Cornu
Hugo Cornu
Head of Growth @ Klox
Whaly helped us transform the way we work with data. We now back all our decision with data and can make informed decisions at any time