CPG & Retail Commercial Execution
Empower your brand's journey to commercial excellence with Whaly's AI platform, designed for the dynamic CPG and retail industries.
Industry Challenges
You’re in a tough, competitive industry. The dynamic CPG and retail industries must constantly evolve to ever-changing market and category trends, as well as consumer preferences:
- Rising production costs (energy, transport, etc.)
- Inflation & pressure on consumer budgets
- Competition from private label brands
- Coverage of vast territories with reduced teams
It’s crucial to stay on top of these shifts, while ensuring that your commercial and sales teams consistently prioritize the right actions that will make a positive impact on commercial growth.
The Heavy Cost
$2.5k per week
Spent on store visits that don’t lead to business impact
20% FTE
Spent per rep on manual work to prepare visits
$10k per week
Missed revenue due to inadequate on-shelf availability or placement
Why Whaly?
Whaly helps brands optimize their commercial strategy and execution by combining our unique AI-based platform with our expertise. Leverage our powerful retail innovation and a team of retail data experts to optimize your strategy and embark on a journey towards commercial excellence.
Automated Data Collection
All Your Data, Aggregated
Instantly combine Nielsen and IRI’s market and shopper 3rd party data with your internal product and sales performance data. We set this up for you, so you can start monitoring for trends, receiving alerts, and optimizing your brand’s commercial strategy immediately.
Say goodbye to manual number crunching in excel.
Objectives Tracking
Smart Prioritization
Set target objectives and measure your performance, so you can stay on top of how you’re tracking against your goals. Prioritize the stores that have the most potential for improvement and impact, and plan your field visits accordingly.
Focus on the right stores at the right time, and maximize your commercial performance.
Recommendation Engine
Optimized Negotiations
Be better prepared for every meeting with your grocers, supermarkets, and retailers. Once you have your store visit plan, our Recommendation Engine equips you with a next-best action plan for each store, so you know exactly what to push for during in-store negotiations.
Ensure positive meeting outcomes, without the manual preparation time.
Alerts & Digest
From Reactive To Proactive
Whaly proactively pushes next-best actions to you via clear and concise alerts. Before heading out for a field visit, you’ll know exactly what to do once you get there. These alerts are customizable and delivered in your preferred channel (Slack, Microsoft Teams, Email, and more).
Don’t waste time making sense of dashboards. Leverage alerts to take proactive control of your commercial execution.
Our Methodology
Start outperforming your competition today
Benoit Prigent
Co Founder / CPO @ Lokki
Whaly helped us create metrics on top of 6 data sources in a matter of days instead of months without technical knowledge required !!
Edouard Mascré
Co Founder @ Pennylane
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Benjamin Cambier
Co Founder @ Mansa
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Quentin Lebret
VP Operations @ Klox
Whaly gave us the tools to understand how our users consume our product and helped us create a better experience for our users.
Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
Whaly helped us create actionable experience for our SDR based on data our data team has prepped for us in dbt.
Hugo Cornu
Head of Growth @ Klox
Whaly helped us transform the way we work with data. We now back all our decision with data and can make informed decisions at any time