|Per user, pay for viewers.
Enterprise plan ranges from 40K to 100K per year.
Training and implementation are paid (20k).
|Mix of usage-based and user-based; viewers are always free.
Cloud options start at $460/month.
Implementation is included, along with 1 training session.
|Steep - must learn proprietary language (LookML). Heavy coding requirements in modeling, exploration, and iteration.
|Easy - all SQL-based with visual builder option. Easily accessible for business users with no technical expertise.
|Average roll-out time
|6 to 18 months. Takes longer including time to learn LookML.
|1 to 3 weeks
|Data connectors (ETL)
|No integration with dbt, which means work will be duplicate in dbt and LookML.
Connected with limited sources. GCP ecosystem is seamless.
|Native integration with dbt.
Connects with 150+ sources.
|Load time could take up to several minutes due to heavy processing power
|Fastest speed/performance on the market built on latest technology
|In-browser; no desktop install. Mobile version is limited.
|In-browser; no desktop install
|Updates are completed per customer and not globally for all customers, which can be a pain when migrating your deployment.
|Whaly updates all customer deployments at all times and makes sure nothing is broken and no one is left behind.
|User permission management
|Yes, for consumption. Very limited self-service capabilities for configuration, with LookML requirements.
|Self-service for modeling (data-savvy), exploration, and consumption. Configuration requires a main builder with SQL knowledge.
|Code required in modeling, in proprietary language (LookML)
|SQL-based or visual builder. No proprietary language to learn. Drag & drop is available for non-technical users.
|Visualization for business teams
|Comprehensive capabilities. You can also develop your own visualization if needed
|Comprehensive capabilities and customization
|Limit at 5,000 rows for results; makes it difficult to scale
|Limited to 50,000 rows
|Export / Share / Embed
|Must enable public access of Looks to be able to share externally (no password protection).
Looker allows you to share your data, but it’s paid.
Strong Embedding API.
|Whaly’s “push” feature allows reporting to be pushed out to your preferred channels (Slack, Email). Dashboards can be embedded into wherever you already work (HubSpot, etc).
With Whaly, it’s free to share data out.
|No more US CS team in place. Expect long delays in terms of responsiveness and resolution
|Highly reactive with SLAs in place; quick problem-solving