How to calculate Gross churn in Airtable

Make the most of your Airtable data

What is Gross churn ?

Gross churn is defined as the MRR (Monthly Recurring Revenue) lost in a given month divided by the MRR (Monthly Recurring Revenue) at the beginning of the month. This value is expressed as a percentage where as Net Churn is expressed as the difference between MRR (Monthly Recurring Revenue) lost in a given month and the MRR (Monthly Recurring Revenue) at the beginning of the month.

What is Airtable ?

Airtable is a platform for building collaborative applications. It is a spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet that integrates nicely with all your favorite apps and services

How to calculate Gross churn in Airtable ?

It can be difficult to calculate Gross churn directly inside of Airtable; that's where Whaly comes in.

Whaly helps you build models on top of Airtable and many other solutions. You simply connect Whaly to your Airtable account, and then you can create your formula in Whaly to calculate your Gross churn.

How does Whaly work ?

01
Access all your data
No more manual import or stale data. Whaly automatically updates your data and is integrated to the tool you use to give you the most flexibility.
02
Build metrics like a pro
Use our state of the art studio to access your data, prepare your reports by cleaning and formatting your data. Combine your different sources to explore your data in a way you never had before.
Build your metrics
03
Visualize your data
Whaly offers best in class data visualization capabilities.
Visualize your data
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Benoit Prigent
Co Founder / CPO @ Lokki
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Edouard Mascré
Edouard Mascré
Co Founder @ Pennylane
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Benjamin Cambier
Co Founder @ Mansa
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Quentin Lebret
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Julio Cesar Rodriguez
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Hugo Cornu
Head of Growth @ Klox
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