How to calculate ACV (annual contract value) in LinkedIn Ads

Make the most of your LinkedIn Ads data

What is ACV (annual contract value) ?

ACV (annual contract value), measures the value of the contract over a 12-month period. Common traits that we will look for in ACV are the size of the ACV. The bigger the ACV means that you are able to close bigger deals and that you probably are in the enterprise market, where otherwise you are more into the SME market. The second factor that people will look at, is your capacity at growing your ACV over time. That implies either your product is fundamentally doing more (adding features and capabilities) to warrant that increase, or is delivering so much value customers (improved functionality over alternatives) that they are willing to pay more for it.

What is LinkedIn Ads ?

Linkedin ads allow you to reach your ideal customers on the world's largest professional network. Advertising on LinkedIn helps businesses of any size achieve their goals. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports

How to calculate ACV (annual contract value) in LinkedIn Ads ?

It can be difficult to calculate ACV (annual contract value) directly inside of LinkedIn Ads; that's where Whaly comes in.

Whaly helps you build models on top of LinkedIn Ads and many other solutions. You simply connect Whaly to your LinkedIn Ads account, and then you can create your formula in Whaly to calculate your ACV (annual contract value).

How does Whaly work ?

01
Self-Service Business Intelligence
Our self-service exploration tool is designed with business teams in mind, with the goal of empowering non-technical users to answer their own data questions and run queries autonomously. Our familiar, intuitive, drag & drop experience maximizes adoption across the business, leading to more data-driven decisions.
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02
Declarative Modeling
Our modeling workbench is tailored to data teams, allowing them to implement business logic, create the semantic layer, and model data from different sources using SQL. Our bespoke tool enables data teams to set up a solid data foundation that can be easily governed as you scale.
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03
Get up and running ASAP
Whaly comes with some quick-start ETL connectors included with our platform, to help you get up and running in record time. For connectors that we don’t offer, we’ll connect you to your best-suited ETL partner to ensure that your BI projects are always complete.
Benoit Prigent
Benoit Prigent
Co Founder / CPO @ Lokki
Whaly helped us create metrics on top of 6 data sources in a matter of days instead of months without technical knowledge required !!
Edouard Mascré
Edouard Mascré
Co Founder @ Pennylane
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Benjamin Cambier
Benjamin Cambier
Co Founder @ Mansa
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Quentin Lebret
Quentin Lebret
VP Operations @ Klox
Whaly gave us the tools to understand how our users consume our product and helped us create a better experience for our users.
Julio Cesar Rodriguez
Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
Whaly helped us create actionable experience for our SDR based on data our data team has prepped for us in dbt.
Hugo Cornu
Hugo Cornu
Head of Growth @ Klox
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