How to calculate ARR (annual recurring revenue) in Amplitude

Make the most of your Amplitude data

What is ARR (annual recurring revenue) ?

ARR (annual recurring revenue) is the portion of your revenue that is recurring by nature. It generally integrates license revenues and excludes one-time or non-recurring ones, such as consulting or implementation fees.

What is Amplitude ?

Amplitude helps you know how your digital product drives your business. Product, marketing, and growth teams use it to extract insights about user behaviour from data for decision making. Knowing more about user behaviour can help a company come up with new strategies to improve user engagement, retention, and revenue.

How to calculate ARR (annual recurring revenue) in Amplitude ?

It can be difficult to calculate ARR (annual recurring revenue) directly inside of Amplitude; that's where Whaly comes in.

Whaly helps you build models on top of Amplitude and many other solutions. You simply connect Whaly to your Amplitude account, and then you can create your formula in Whaly to calculate your ARR (annual recurring revenue).

How does Whaly work ?

01
Access all your data
No more manual import or stale data. Whaly automatically updates your data and is integrated to the tool you use to give you the most flexibility.
02
Build metrics like a pro
Use our state of the art studio to access your data, prepare your reports by cleaning and formatting your data. Combine your different sources to explore your data in a way you never had before.
Build your metrics
03
Visualize your data
Whaly offers best in class data visualization capabilities.
Visualize your data
Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa