How to calculate Marketplace Revenue in Amplitude

Make the most of your Amplitude data

What is Marketplace Revenue ?

Marketplace Revenue is based on the gross merchandise value that the marketplace takes. Meaning that this is the total commission that your business will keep after processing all customer request through your platform.

What is Amplitude ?

Amplitude helps you know how your digital product drives your business. Product, marketing, and growth teams use it to extract insights about user behaviour from data for decision making. Knowing more about user behaviour can help a company come up with new strategies to improve user engagement, retention, and revenue.

How to calculate Marketplace Revenue in Amplitude ?

It can be difficult to calculate Marketplace Revenue directly inside of Amplitude; that's where Whaly comes in.

Whaly helps you build models on top of Amplitude and many other solutions. You simply connect Whaly to your Amplitude account, and then you can create your formula in Whaly to calculate your Marketplace Revenue.

How does Whaly work ?

Access all your data
No more manual import or stale data. Whaly automatically updates your data and is integrated to the tool you use to give you the most flexibility.
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Use our state of the art studio to access your data, prepare your reports by cleaning and formatting your data. Combine your different sources to explore your data in a way you never had before.
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Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa