How to calculate Gross churn in Google Ads

Make the most of your Google Ads data

What is Gross churn ?

Gross churn is defined as the MRR (Monthly Recurring Revenue) lost in a given month divided by the MRR (Monthly Recurring Revenue) at the beginning of the month. This value is expressed as a percentage where as Net Churn is expressed as the difference between MRR (Monthly Recurring Revenue) lost in a given month and the MRR (Monthly Recurring Revenue) at the beginning of the month.

What is Google Ads ?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps and only pay for results, like clicks to your website or calls to your business.

How to calculate Gross churn in Google Ads ?

It can be difficult to calculate Gross churn directly inside of Google Ads; that's where Whaly comes in.

Whaly helps you build models on top of Google Ads and many other solutions. You simply connect Whaly to your Google Ads account, and then you can create your formula in Whaly to calculate your Gross churn.

How does Whaly work ?

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Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa