How to calculate MRR (monthly recurring revenue) in Google Ads

Make the most of your Google Ads data

What is MRR (monthly recurring revenue) ?

Often, people will multiply one month’s all-in bookings by 12 to get to ARR. Common mistakes with this method include, counting non-recurring fees such as hardware, setup, installation, professional services/ consulting agreements and counting bookings.

What is Google Ads ?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps and only pay for results, like clicks to your website or calls to your business.

How to calculate MRR (monthly recurring revenue) in Google Ads ?

It can be difficult to calculate MRR (monthly recurring revenue) directly inside of Google Ads; that's where Whaly comes in.

Whaly helps you build models on top of Google Ads and many other solutions. You simply connect Whaly to your Google Ads account, and then you can create your formula in Whaly to calculate your MRR (monthly recurring revenue).

How does Whaly work ?

01
Self-Service Business Intelligence
Our self-service exploration tool is designed with business teams in mind, with the goal of empowering non-technical users to answer their own data questions and run queries autonomously. Our familiar, intuitive, drag & drop experience maximizes adoption across the business, leading to more data-driven decisions.
Visualize your data
02
Declarative Modeling
Our modeling workbench is tailored to data teams, allowing them to implement business logic, create the semantic layer, and model data from different sources using SQL. Our bespoke tool enables data teams to set up a solid data foundation that can be easily governed as you scale.
Build your metrics
03
Get up and running ASAP
Whaly comes with some quick-start ETL connectors included with our platform, to help you get up and running in record time. For connectors that we don’t offer, we’ll connect you to your best-suited ETL partner to ensure that your BI projects are always complete.
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Benoit Prigent
Co Founder / CPO @ Lokki
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Edouard Mascré
Edouard Mascré
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Benjamin Cambier
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Quentin Lebret
VP Operations @ Klox
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Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
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Hugo Cornu
Head of Growth @ Klox
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