How to calculate ARR (annual recurring revenue) in Facebook Ads

Make the most of your Facebook Ads data

What is ARR (annual recurring revenue) ?

ARR (annual recurring revenue) is the portion of your revenue that is recurring by nature. It generally integrates license revenues and excludes one-time or non-recurring ones, such as consulting or implementation fees.

What is Facebook Ads ?

Facebook ads is the most well known advertising platform. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here. You don't have to be an expert to start advertising on Facebook

How to calculate ARR (annual recurring revenue) in Facebook Ads ?

It can be difficult to calculate ARR (annual recurring revenue) directly inside of Facebook Ads; that's where Whaly comes in.

Whaly helps you build models on top of Facebook Ads and many other solutions. You simply connect Whaly to your Facebook Ads account, and then you can create your formula in Whaly to calculate your ARR (annual recurring revenue).

How does Whaly work ?

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No more manual import or stale data. Whaly automatically updates your data and is integrated to the tool you use to give you the most flexibility.
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Use our state of the art studio to access your data, prepare your reports by cleaning and formatting your data. Combine your different sources to explore your data in a way you never had before.
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Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa