How to calculate TCV (total contract value) in Facebook Ads

Make the most of your Facebook Ads data

What is TCV (total contract value) ?

TCV (total contract value) is the total value of the contract. This includes all contract no matter their duration, so if you have signed a contract for 1 month and one for 1 year the TCV will be the sum of all contract value. Make sure TCV also includes the value from one-time charges, professional service fees, and recurring charges.

What is Facebook Ads ?

Facebook ads is the most well known advertising platform. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here. You don't have to be an expert to start advertising on Facebook

How to calculate TCV (total contract value) in Facebook Ads ?

It can be difficult to calculate TCV (total contract value) directly inside of Facebook Ads; that's where Whaly comes in.

Whaly helps you build models on top of Facebook Ads and many other solutions. You simply connect Whaly to your Facebook Ads account, and then you can create your formula in Whaly to calculate your TCV (total contract value).

How does Whaly work ?

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Benoit Prigent
Co Founder / CPO @ Lokki
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Edouard Mascré
Edouard Mascré
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Benjamin Cambier
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Quentin Lebret
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Julio Cesar Rodriguez
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Hugo Cornu
Head of Growth @ Klox
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