How to calculate ACV (annual contract value) in Google Analytics

Make the most of your Google Analytics data

What is ACV (annual contract value) ?

ACV (annual contract value), measures the value of the contract over a 12-month period. Common traits that we will look for in ACV are the size of the ACV. The bigger the ACV means that you are able to close bigger deals and that you probably are in the enterprise market, where otherwise you are more into the SME market. The second factor that people will look at, is your capacity at growing your ACV over time. That implies either your product is fundamentally doing more (adding features and capabilities) to warrant that increase, or is delivering so much value customers (improved functionality over alternatives) that they are willing to pay more for it.

What is Google Analytics ?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It allows you to get a deeper understanding of your customers and analyze data for your business for free.

How to calculate ACV (annual contract value) in Google Analytics ?

It can be difficult to calculate ACV (annual contract value) directly inside of Google Analytics; that's where Whaly comes in.

Whaly helps you build models on top of Google Analytics and many other solutions. You simply connect Whaly to your Google Analytics account, and then you can create your formula in Whaly to calculate your ACV (annual contract value).

How does Whaly work ?

01
Self-Service Business Intelligence
Our self-service exploration tool is designed with business teams in mind, with the goal of empowering non-technical users to answer their own data questions and run queries autonomously. Our familiar, intuitive, drag & drop experience maximizes adoption across the business, leading to more data-driven decisions.
Visualize your data
02
Declarative Modeling
Our modeling workbench is tailored to data teams, allowing them to implement business logic, create the semantic layer, and model data from different sources using SQL. Our bespoke tool enables data teams to set up a solid data foundation that can be easily governed as you scale.
Build your metrics
03
Get up and running ASAP
Whaly comes with some quick-start ETL connectors included with our platform, to help you get up and running in record time. For connectors that we don’t offer, we’ll connect you to your best-suited ETL partner to ensure that your BI projects are always complete.
Benoit Prigent
Benoit Prigent
Co Founder / CPO @ Lokki
Whaly helped us create metrics on top of 6 data sources in a matter of days instead of months without technical knowledge required !!
Edouard Mascré
Edouard Mascré
Co Founder @ Pennylane
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Benjamin Cambier
Benjamin Cambier
Co Founder @ Mansa
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Quentin Lebret
Quentin Lebret
VP Operations @ Klox
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Julio Cesar Rodriguez
Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
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Hugo Cornu
Hugo Cornu
Head of Growth @ Klox
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