ARR (annual recurring revenue) is the portion of your revenue that is recurring by nature. It generally integrates license revenues and excludes one-time or non-recurring ones, such as consulting or implementation fees.
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It allows you to get a deeper understanding of your customers and analyze data for your business for free.
It can be difficult to calculate ARR (annual recurring revenue) directly inside of Google Analytics; that's where Whaly comes in.
Whaly helps you build models on top of Google Analytics and many other solutions. You simply connect Whaly to your Google Analytics account, and then you can create your formula in Whaly to calculate your ARR (annual recurring revenue).
