How to calculate ARR (annual recurring revenue) in Google Analytics

Make the most of your Google Analytics data

What is ARR (annual recurring revenue) ?

ARR (annual recurring revenue) is the portion of your revenue that is recurring by nature. It generally integrates license revenues and excludes one-time or non-recurring ones, such as consulting or implementation fees.

What is Google Analytics ?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It allows you to get a deeper understanding of your customers and analyze data for your business for free.

How to calculate ARR (annual recurring revenue) in Google Analytics ?

It can be difficult to calculate ARR (annual recurring revenue) directly inside of Google Analytics; that's where Whaly comes in.

Whaly helps you build models on top of Google Analytics and many other solutions. You simply connect Whaly to your Google Analytics account, and then you can create your formula in Whaly to calculate your ARR (annual recurring revenue).

How does Whaly work ?

01
Self-Service Business Intelligence
Our self-service exploration tool is designed with business teams in mind, with the goal of empowering non-technical users to answer their own data questions and run queries autonomously. Our familiar, intuitive, drag & drop experience maximizes adoption across the business, leading to more data-driven decisions.
Visualize your data
02
Declarative Modeling
Our modeling workbench is tailored to data teams, allowing them to implement business logic, create the semantic layer, and model data from different sources using SQL. Our bespoke tool enables data teams to set up a solid data foundation that can be easily governed as you scale.
Build your metrics
03
Get up and running ASAP
Whaly comes with some quick-start ETL connectors included with our platform, to help you get up and running in record time. For connectors that we don’t offer, we’ll connect you to your best-suited ETL partner to ensure that your BI projects are always complete.
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Benoit Prigent
Co Founder / CPO @ Lokki
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Edouard Mascré
Edouard Mascré
Co Founder @ Pennylane
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Benjamin Cambier
Co Founder @ Mansa
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Quentin Lebret
VP Operations @ Klox
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Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
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Hugo Cornu
Hugo Cornu
Head of Growth @ Klox
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