How to calculate TCV (total contract value) in Google Analytics

Make the most of your Google Analytics data

What is TCV (total contract value) ?

TCV (total contract value) is the total value of the contract. This includes all contract no matter their duration, so if you have signed a contract for 1 month and one for 1 year the TCV will be the sum of all contract value. Make sure TCV also includes the value from one-time charges, professional service fees, and recurring charges.

What is Google Analytics ?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It allows you to get a deeper understanding of your customers and analyze data for your business for free.

How to calculate TCV (total contract value) in Google Analytics ?

It can be difficult to calculate TCV (total contract value) directly inside of Google Analytics; that's where Whaly comes in.

Whaly helps you build models on top of Google Analytics and many other solutions. You simply connect Whaly to your Google Analytics account, and then you can create your formula in Whaly to calculate your TCV (total contract value).

How does Whaly work ?

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Our self-service exploration tool is designed with business teams in mind, with the goal of empowering non-technical users to answer their own data questions and run queries autonomously. Our familiar, intuitive, drag & drop experience maximizes adoption across the business, leading to more data-driven decisions.

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Declarative Modeling

Our modeling workbench is tailored to data teams, allowing them to implement business logic, create the semantic layer, and model data from different sources using SQL. Our bespoke tool enables data teams to set up a solid data foundation that can be easily governed as you scale.

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Whaly comes with some quick-start ETL connectors included with our platform, to help you get up and running in record time. For connectors that we don’t offer, we’ll connect you to your best-suited ETL partner to ensure that your BI projects are always complete.

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