How to calculate ACV (annual contract value) in Mixpanel

Make the most of your Mixpanel data

What is ACV (annual contract value) ?

ACV (annual contract value), measures the value of the contract over a 12-month period. Common traits that we will look for in ACV are the size of the ACV. The bigger the ACV means that you are able to close bigger deals and that you probably are in the enterprise market, where otherwise you are more into the SME market. The second factor that people will look at, is your capacity at growing your ACV over time. That implies either your product is fundamentally doing more (adding features and capabilities) to warrant that increase, or is delivering so much value customers (improved functionality over alternatives) that they are willing to pay more for it.

What is Mixpanel ?

Mixpanel is an analytics platform that focuses on measurement via firing events. It's great for segmentation if the website you add it to has this data. It's strong for mobile and websites where you are able/will be using PII (Personal Identifiable Information).

How to calculate ACV (annual contract value) in Mixpanel ?

It can be difficult to calculate ACV (annual contract value) directly inside of Mixpanel; that's where Whaly comes in.

Whaly helps you build models on top of Mixpanel and many other solutions. You simply connect Whaly to your Mixpanel account, and then you can create your formula in Whaly to calculate your ACV (annual contract value).

How does Whaly work ?

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Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa