What is Bookings ?
Bookings is the total value of contract between company and its customers. It represent a contractual obligation on the part of the customer to pay the company.
Bookings is the total value of contract between company and its customers. It represent a contractual obligation on the part of the customer to pay the company.
Mixpanel is an analytics platform that focuses on measurement via firing events. It's great for segmentation if the website you add it to has this data. It's strong for mobile and websites where you are able/will be using PII (Personal Identifiable Information).
It can be difficult to calculate Bookings directly inside of Mixpanel; that's where Whaly comes in.
Whaly helps you build models on top of Mixpanel and many other solutions. You simply connect Whaly to your Mixpanel account, and then you can create your formula in Whaly to calculate your Bookings.