TCV (total contract value) is the total value of the contract. This includes all contract no matter their duration, so if you have signed a contract for 1 month and one for 1 year the TCV will be the sum of all contract value. Make sure TCV also includes the value from one-time charges, professional service fees, and recurring charges.
Mixpanel is an analytics platform that focuses on measurement via firing events. It's great for segmentation if the website you add it to has this data. It's strong for mobile and websites where you are able/will be using PII (Personal Identifiable Information).
It can be difficult to calculate TCV (total contract value) directly inside of Mixpanel; that's where Whaly comes in.
Whaly helps you build models on top of Mixpanel and many other solutions. You simply connect Whaly to your Mixpanel account, and then you can create your formula in Whaly to calculate your TCV (total contract value).
