How to calculate TCV (total contract value) in Mixpanel

Make the most of your Mixpanel data

What is TCV (total contract value) ?

TCV (total contract value) is the total value of the contract. This includes all contract no matter their duration, so if you have signed a contract for 1 month and one for 1 year the TCV will be the sum of all contract value. Make sure TCV also includes the value from one-time charges, professional service fees, and recurring charges.

What is Mixpanel ?

Mixpanel is an analytics platform that focuses on measurement via firing events. It's great for segmentation if the website you add it to has this data. It's strong for mobile and websites where you are able/will be using PII (Personal Identifiable Information).

How to calculate TCV (total contract value) in Mixpanel ?

It can be difficult to calculate TCV (total contract value) directly inside of Mixpanel; that's where Whaly comes in.

Whaly helps you build models on top of Mixpanel and many other solutions. You simply connect Whaly to your Mixpanel account, and then you can create your formula in Whaly to calculate your TCV (total contract value).

How does Whaly work ?

01
Access all your data
No more manual import or stale data. Whaly automatically updates your data and is integrated to the tool you use to give you the most flexibility.
02
Build metrics like a pro
Use our state of the art studio to access your data, prepare your reports by cleaning and formatting your data. Combine your different sources to explore your data in a way you never had before.
Build your metrics
03
Visualize your data
Whaly offers best in class data visualization capabilities.
Visualize your data
Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa