Gross churn is defined as the MRR (Monthly Recurring Revenue) lost in a given month divided by the MRR (Monthly Recurring Revenue) at the beginning of the month. This value is expressed as a percentage where as Net Churn is expressed as the difference between MRR (Monthly Recurring Revenue) lost in a given month and the MRR (Monthly Recurring Revenue) at the beginning of the month.
Mixpanel is an analytics platform that focuses on measurement via firing events. It's great for segmentation if the website you add it to has this data. It's strong for mobile and websites where you are able/will be using PII (Personal Identifiable Information).
It can be difficult to calculate Gross churn directly inside of Mixpanel; that's where Whaly comes in.
Whaly helps you build models on top of Mixpanel and many other solutions. You simply connect Whaly to your Mixpanel account, and then you can create your formula in Whaly to calculate your Gross churn.
