ARR (annual recurring revenue) is the portion of your revenue that is recurring by nature. It generally integrates license revenues and excludes one-time or non-recurring ones, such as consulting or implementation fees.
Salesforce is a customer relationship management solution that brings companies and customers together. It provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development. You can also personalize every experience along the customer journey with the Customer 360.
It can be difficult to calculate ARR (annual recurring revenue) directly inside of Salesforce; that's where Whaly comes in.
Whaly helps you build models on top of Salesforce and many other solutions. You simply connect Whaly to your Salesforce account, and then you can create your formula in Whaly to calculate your ARR (annual recurring revenue).
