ARR per customer: is the total ARR divided by your total number of customers. It will allow you to measure whether your annual $ per customer is growing, meaning you're probably upselling or cross-selling your customer base.
Salesforce is a customer relationship management solution that brings companies and customers together. It provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development. You can also personalize every experience along the customer journey with the Customer 360.
It can be difficult to calculate ARR per customer directly inside of Salesforce; that's where Whaly comes in.
Whaly helps you build models on top of Salesforce and many other solutions. You simply connect Whaly to your Salesforce account, and then you can create your formula in Whaly to calculate your ARR per customer.
