How to calculate ARR per customer in Salesforce

Make the most of your Salesforce data

What is ARR per customer ?

ARR per customer: is the total ARR divided by your total number of customers. It will allow you to measure whether your annual $ per customer is growing, meaning you're probably upselling or cross-selling your customer base.

What is Salesforce ?

Salesforce is a customer relationship management solution that brings companies and customers together. It provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development. You can also personalize every experience along the customer journey with the Customer 360.

How to calculate ARR per customer in Salesforce ?

It can be difficult to calculate ARR per customer directly inside of Salesforce; that's where Whaly comes in.

Whaly helps you build models on top of Salesforce and many other solutions. You simply connect Whaly to your Salesforce account, and then you can create your formula in Whaly to calculate your ARR per customer.

How does Whaly work ?

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Edouard Mascre
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Edouard Mascré
Co-Founder @ Pennylane
Benjamin Cambier
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Benjamin CAMBIER
Co-Founder @ Mansa