How to calculate ARR per customer in Salesforce

Make the most of your Salesforce data

What is ARR per customer ?

ARR per customer: is the total ARR divided by your total number of customers. It will allow you to measure whether your annual $ per customer is growing, meaning you're probably upselling or cross-selling your customer base.

What is Salesforce ?

Salesforce is a customer relationship management solution that brings companies and customers together. It provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development. You can also personalize every experience along the customer journey with the Customer 360.

How to calculate ARR per customer in Salesforce ?

It can be difficult to calculate ARR per customer directly inside of Salesforce; that's where Whaly comes in.

Whaly helps you build models on top of Salesforce and many other solutions. You simply connect Whaly to your Salesforce account, and then you can create your formula in Whaly to calculate your ARR per customer.

How does Whaly work ?

01
Access all your data
No more manual import or stale data. Whaly automatically updates your data and is integrated to the tool you use to give you the most flexibility.
02
Build metrics like a pro
Use our state of the art studio to access your data, prepare your reports by cleaning and formatting your data. Combine your different sources to explore your data in a way you never had before.
Build your metrics
03
Visualize your data
Whaly offers best in class data visualization capabilities.
Visualize your data
Benoit Prigent
Benoit Prigent
Co Founder / CPO @ Lokki
Whaly helped us create metrics on top of 6 data sources in a matter of days instead of months without technical knowledge required !!
Edouard Mascr├ę
Edouard Mascr├ę
Co Founder @ Pennylane
We leveraged Whaly on the Sales team to build and share dashboards with ton of partners without having to continuously update things on many spreadsheets. It also gives us deeper insights on sales activity. The dashboards built can be shared with everyone in the company. Whaly saves us hours of data wrangling every day.
Benjamin Cambier
Benjamin Cambier
Co Founder @ Mansa
Mansa grew really fast in the past months and we were in urge of more precise metrics, especially for acquisition and deals analysis. Our engineering team was already swamped so we started our data analysis with Whaly. We compute our CAC per acquisition channel and understood at what stage the pipeline is under performing in minutes.
Quentin Lebret
Quentin Lebret
VP Operations @ Klox
Whaly gave us the tools to understand how our users consume our product and helped us create a better experience for our users.
Julio Cesar Rodriguez
Julio Cesar Rodriguez
Operation Automation Specialist @ Career Karma
Whaly helped us create actionable experience for our SDR based on data our data team has prepped for us in dbt.
Hugo Cornu
Hugo Cornu
Head of Growth @ Klox
Whaly helped us transform the way we work with data. We now back all our decision with data and can make informed decisions at any time