Gross churn is defined as the MRR (Monthly Recurring Revenue) lost in a given month divided by the MRR (Monthly Recurring Revenue) at the beginning of the month. This value is expressed as a percentage where as Net Churn is expressed as the difference between MRR (Monthly Recurring Revenue) lost in a given month and the MRR (Monthly Recurring Revenue) at the beginning of the month.
Salesforce is a customer relationship management solution that brings companies and customers together. It provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development. You can also personalize every experience along the customer journey with the Customer 360.
It can be difficult to calculate Gross churn directly inside of Salesforce; that's where Whaly comes in.
Whaly helps you build models on top of Salesforce and many other solutions. You simply connect Whaly to your Salesforce account, and then you can create your formula in Whaly to calculate your Gross churn.
