Lifetime value is the present value of the future net profit from the customer over the duration of the relationship. It helps determine the long-term value of the customer and how much net value you generate per customer after accounting for customer acquisition costs (CAC). For instance if you are selling monthly licences common definition of your lifetime value would be average contract duration * monthly fees
Salesforce is a customer relationship management solution that brings companies and customers together. It provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development. You can also personalize every experience along the customer journey with the Customer 360.
It can be difficult to calculate Lifetime value directly inside of Salesforce; that's where Whaly comes in.
Whaly helps you build models on top of Salesforce and many other solutions. You simply connect Whaly to your Salesforce account, and then you can create your formula in Whaly to calculate your Lifetime value.
